Kickstarter on Anime

Let’s just put down as much ideas/facts as possible here. Kickstarter, for the unaware, is an online crowd-funding site that provides start-up capital for people who wants to start a project. A lot of the projects on the site tend to be manufacturing some problem-solving device (like the 9001th iPhone holder for your car), specific types of media like independently published games and music and film, and other services. The crowdsourcing part works where the project provides tiers where backers get a perk depending on how much they contribute. A deadline is set in which the project needs to hit a funding goal. When the goal is met, the project is to go forward; if not, nobody pays anything and the project ends.

It’s very common for successful Kickstarter (KS) projects to include a lot of end-user communication (or at least, the promise of) in which the backers are also the target market and a market sample. This communication will happen throughout the process and in the case of a successfully funded project, during the process in which the promised thing is being developed. Depending on the nature of the project that communication can also be part of the service the project provides (think of bands that use KS to fund studio albums). For backers, not only they can look forward to the end result, they also realize there’s some amount of risk involved. A natural thing is for KS projects to have fairly low cost of entry, both because of its consumer-facing nature and to reduce the element of risk. The wikipedia article lists some of the best-funded examples.

Well, how does crowdfunding has to do with anime at all? I guess it can provide enterprising creators some incentive to produce independently published works. Given the relatively low barrier of entry in the doujin scene, one would think this is probably unnecessary. Or rather, the bottleneck is in distribution and not initial fundraising. This is really the very first question we have to ask in order to go forward.

When it comes to anime, fundraising is a much more serious endeavor. Typically anime is created in such a way, where a pitch gets sold to potential investors (and from what we can tell it varies from typical committee and their holding companies to anyone who has money to pitch in). Once there’s the financial green light, the process move forward.

There are other components in which anime-related (and it doesn’t have to be–games and manga and all that can be handled in this way) things can be done for a consumer base who are willing to pay ahead. While I don’t really see how international licensing could work in a way that makes it viable, something more along the lines of creating and marketing a product (say, a PVC figure of Ritsuko Akizuki for mass production) can be handled in this way. At least, not taking financial viability into consideration. And as I alluded to earlier, some projects are more suited than others. The hard part would be the whole “working internationally on a shoestring budget” part.

Which is to say, if I was an “established player” with the connections and channels, I could then solicit the right artists and pony them up for this kind of thing. They would be guaranteed a payment (whoever’s finally in charge probably has to pony up something to get it going even on KS) and then if the fundraiser is successful, the hired guns will crunch out the thing. As long as the producer person is familiar with the idea behind a successful KS and executes, it shouldn’t be a whole lot different than most projects.

There are some actual examples of this. I think in the figure world, there are a lot of examples of similar kind of thing where an established company do a limited pre-order run of some figure. When GSC’s oversea shop went live they had to struggle with shipping those damned thing, and it is a distribution problem that all indie projects have to struggle with in one way or another. In the figure example I can see it being a particular boon being able to communicate to fans as to what they want and what you can expect early on. I guess in the context of a company soliciting funds, it’s really just a matter of plugging the users in with the creators directly.

At any rate, I think it’s easy to identify a potential need in the distribution model to lower the cost of producing independently financed or crowd-financed goods. It’s in that context in which KS is just one facet of a bigger solution.

Anyway, that’s just my thoughts. You can read more about it in this thread over at Fandom Post. Just note that the post is more about the value proposition of the high rolling importer and the role of the “real” Japanese otaku who are fine with paying $300-600 for a 1 or 2-cour anime.

Koi wa Sensou

I always wanted to make something pretentious like this. Just for kicks.

Over the holidays I got access to a new camera, so maybe that combined with a limited edition figure that I foolishly purchased, I feel kind of excited.

Man, I don’t know why camera companies hold back on these sweet CMOS from the masses, because an APS-C sensor does wonders to a point-and-shoot kind of paradigm.

For now, just a few pics. Once I get some real time to shoot at it and time to pour over the pictures maybe I’ll post them (LOL fat chance). Click on image for larger versions (but you knew that, right) hosted off somewhere else, since WordPress is lamers.

I was looking at this picture in photoshop and I was like, man, she’s got some big cans. Big enough to pass for a body builder with those flaming heart tattoos. It’s in the exercise of  reading in between the slender lines that we come to appreciate Miku’s roaring personality in Koi wa Sensou. It is in the exercise of seeing beyond the absolute zone in which we understand the redeeming feature of this figure.

Probably my favorite pick from this session.

Just in case you can’t hear her.

In case you want to know more about the figure, you can find out about it here, here and of course at MFC–see everyone else’s potshots! Koi wa Sensou Miku is very photogenic, as long as you don’t mind her facial expression, roaring with angst. A new meaning to the term siren. I always had the impression that the air raid siren took up a special place in the trauma of Japan. (Second to the earthquake siren, surely.) Is it true? I don’t know. But it sure looks hella good.

Inu x Boku Secret Service Is Fruits Basket, Isn’t It?

I don’t know why it took this long for me to make the connection. Let’s start with the biggest difference first: Fruits Basket is about some downtrodden girl who, by fate, puts on her iyashikei powers on a supernatural family of hurts. Inu x Boku SS is the opposite, where the story begins with someone in said supernatural family of hurts, is hurting, and somehow becomes healed.

This change in perspective aside, it feels very much like the two are really the same. I suppose Furuba puts on hardcore girl-pandering when it comes to some of those 12-Chinese-zodiac things, where as Inu x Boku is more about the male audience crossover. I suppose that is the difference of the source material being serialized in a shoujo manga mag versus a shounen manga mag. These days though I’m not sure if that distinction means fewer girls are buying either types of magazines. Well, I don’t know what Inu Boku manga is like, so I can’t really say much about that.

I think when it comes to making late-night anime adaptations of manga that are otaku-aware, it’s the ultimate challenge–create something that can appeal to a growing number of more hardcore subgenre fans. Or at least, so it seems. I’m not too sure how well Inu x Boku does this schtik, but it does try. I guess the question is then are there any girls watching it?

I think it is an ultimate challenge sort of thing because it takes a big risk–it’s the classic tale of going after two birds and getting none. But even in the era of one bird-in-hand beating two-birds-in-bush where anime production committees tend to play it safe, I think it’s natural that you want to position franchises and promote ideas that sells to more people. Invariably this issue comes up.

I guess I’m just curious: Does anyone who likes Furuba like this show?

Random Grab Bag

Life’s pretty chill when you have time to rest when you are weary and things to do when you are not. Kick back and relax to something like:

• The “Hanakana“
• The “Itou Shizuka“
• The “Asa-nee“
• The “Pikasha“

Help yourselves.

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Author explains his thing about Haganai. I am sympathetic because I didn’t agree with the general discourse on the topic from the blogs I’ve read either. Like, the whole thing comparing the anime to the manga. I thought the anime was slightly more authentic in that the girls are genuinely unlikeable, versus some kind of semi-tsundere moe that gets you in the manga. I understand the whole “clumsy but likable” distinction but I didn’t think that was the point of the original works? But I didn’t really care about Haganai beyond the visuals and voice acting, so I didn’t really want to state an opinion. Well, I guess on occasion it was genuinely funny, and that was why I watched it in the first place.

The thing I wanted to see the most is that proposed crossover between Seitokai no Ichizon and Haganai. I hope they make an anime based on that.

Also, I kind of like the OP, even if it happened right in the middle of that Aki Toyosaki stalker drama. Props to Tom H@ck. I also have a history of liking these painful anime OP, so take it with some salt.

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Con season 2012 is still a ways away, but now that Halko Momoi is landing somewhere a bus ride away, I will try to oblige. See you there?

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I understand why, in theory, a Ritsuko or Kotori figure would be desirable, but I think this is a good real-life example.

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MOOOOOOOOOOO MOURETSU! The PV and the live dance OP are, well, common idol schticks, but I can’t imagine iM@S to come up with something like this, even if songs like Honey Heartbeat rivals it in awfulness. These two videos have a strange addictive qualities to them. I recommend checking them out just for how weird they are.

The fusion of idol and anison is power!

The Correlation Between Perceived Cost and Profit

You know how some people talk about media, they assume that if people pay for something, it will continue to exist? Is it even true?

I’m inclined to think on the whole, that’s just not true. I mean I bought every “main” Sakura Taisen game and where’s #6? And I’m not even counting the US release of ST5. It’s probably better to just concede that the thinking about paying into what exists in the future is just not a reliable indicator. Every single franchise that died had paying customers, and before someone exlaims about not having enough of them, it needs to be established that there has to be a limit (ie., when is it ever enough?), and a personal decision to buy something should have no impact if everyone else is buying the same thing. Certainly that’s not a criteria to any media criticism unless, well,  you actually sell media for a living. Or if you are a normal Joe Schmoe who buy games partly motivated by being able to talk about said game with other guys (for example).

There is a case, however, where it’s really, really clear cut. iM@S DLCs. The other day there was an announcement about how if you sign up for that iM@S Visa credit card, you can get a 10% discount on all future DLC purchases. It’s a small motivation, second to having, well, an iM@S credit card. I mean that would be why I sign up for one (if I could, and I can’t). The bigger issue is that it is until only recently that I realize how much all those DLC stuff costs. PS3′s iM@S2 contained the first 3 “volumes” of iM@S2 DLC available to the Xbox 360 version of the game, which totals to like, 25000 yen. That’s precious money some poor otaku has actually spent on the game. I mean, it’s news enough for Kotaku (well, that doesn’t mean much). It’s more than the cost of the PS3 iM@S LE box set. There are like, what, 8 DLC volumes now for the Xbox iM@S2 line? Imagine if someone had that credit card at the start–they could have saved like $50. And the game is not even a year old.

To me, that kind of numbers says that iM@S is a line of game that will continue to exist, just because it’s so expensive, and yet people are still buying it. I mean, surely that sort of money means there will be iM@S content from now to the infinite future, right? SakuTai Kayo show tickets are way less than that. And that’s just on the Xbox, which is pissant in terms of total reach in Japan. The PSN-PS3 combination will bring in some real cash, surely.

Another missing piece to the puzzle of seeing the “value” of iM@S DLC is understanding how attractive it is. I guess I’m saying it is a missing piece because I didn’t know how it was until I started playing the game. Now I have to fight these urges of trying to plunk down 200-300 bucks on PSN network cards so I can buy all the songs, at 1800 yen a pop.

Yeah, the singing tracks of 12 idols (do Ami and Mami use the same track? LOL) probably warrants a price more than your average CD single. But 4 of these kind of tracks equal the game itself, and 9 purchases of these songs equates to the freaking superduper BD-Game boxset.

But the DLC is really just scratching the surface. I haven’t even mentioned the G4U nonsense (truly, truly) which is like, what, 8000 yen every month times nine, at this burn rate? That makes buying the anime on BD like child’s play (what a great deal! I guess). Or collecting the massive amount of CD content fairly tame.

The list goes on. I think it’s only since the anime adaptation did Bamco really step into the merch game (I really dig these) beyond their software nonsense. But at the prices they’re charging at, this nonsense extrudes the notion that it ought to be hella profitable.

On the flip side, it’s much more difficult to see  how the money rolls in when it’s a cheap thing that is sold in bulk. Like BL on the Kindle store or Funimation’s top sellers. Or almost anything anime-related in America.